We’ve reached the fourth quarter of a special year. A year dominated by the global COVID-19 pandemic. Q4 is traditionally the most profitable quarter due to the holiday shopping season and special deal-hunter days like Black Friday and Cyber Monday. This year is expected to be another great success for…

Is TikTok the new marketing mecca for brands? The popular short-video platform has become an integral part of the social media marketing mix for many creators, influencers and brands alike. The latest available official statistics show that TikTok clocks in 500 million users (MAU) globally. …

Creating the right digital marketing dashboard is a difficult process. Your marketing dashboard should provide a general campaign overview to track the overall performance results of marketing campaigns and assess to what extent targets are met. Beyond that, it also should deliver a detailed look at campaigns to identify which…

Recently we published an article about Keyword Optimization (KWO) on our App Marketing Blog. In this article, we covered the first two steps of keyword analysis and keyword optimization (KWO) in detail: 1.) The research of suitable keywords for an app and 2.) …

“Google App Campaigns are essential for app marketing managers — for relatively small input, you can get a great output with the right setup. Once you set up an App Campaign properly, Google’s Machine Learning is doing the job and spreads the ads across all the essential platforms to successfully…

Introduction Remember when clicking a banner ad was a one-way ticket to Spamville? Long ago, the flashy excitement of epilepsy-inducing digital display ads caught the eye of many unsuspecting internet browsers enamored with the interactivity on offer. …

It’s one of the biggest events of the year in the tech industry: Apple’s annual fall event where new products and services get unveiled. There was wild speculation about what could be announced in the weeks leading up to the event. The announcements on the day were not too surprising…

Customlytics Partner Content — by Tiahn Wetzler Senior Content Marketing Editor at Adjust Mobile fraud is highly problematic for the entire mobile advertising industry. From publishers to measurement partners, fraud damages workflows, drains revenue, renders data inaccurate and throws strategies out the window. It’s estimated that by 2022, between $44…

The competition for user attention in the leading app stores is intense. App users can download almost 4.5 million apps from the App Store and Google Play Store (Google Play Store: 2.56 million; App Store: 1.85 million, as of Q1 2020, source: Statista). …