At the recent Marketing Analytics Summit Europe, Customlytic’s CEO & Co-Founder Christian Eckhardt was holding a keynote speech about the importance of the right technical infrastructure to promote apps successfully — with mobile analytics and tracking.

We have compiled a summary of this keynote to introduce mobile marketers to the power of the right technical infrastructure and all the opportunities that come along when they get their marketing tech stack right from the start.

Mobile analytics and tracking play a crucial role to achieve this. To tell the real story of their product, product managers need to understand what data…

Customlytics GmbH

Customlytics is a full-stack mobile technology and marketing consultancy in Europe. https://customlytics.com/

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